The SNIFF SNIFF store       is created with the theme of scents and memories. The sense of smell is our most sensitive sense and the one most strongly linked to our memory and feelings.         At SniffSniff,     you can shop not only for a particular scent and the story       behind but also you can create your own scent bottle      and share your story with others.


The sense of smell is closely linked with memory, probably more so than any of our other senses.  Those with full olfactory function may be able to think of smells that evoke particular memories. In addition to being the sense most closely linked to memory, the smell is also highly emotive. Memories that are triggered by our olfactory senses can be accompanied by clear images and feelings of happiness, excitement, agony, and despair.

For example, the perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from the desire to power, vitality to relaxation. 

On a more personal level, the smell is extremely important when it comes to attraction between two people.


Research has shown that our body odor, produced by the genes which make up our immune system, can help us subconsciously choose our partners.  Kissing is thought by some scientists to have developed from sniffing; that first kiss being essentially a primal behavior during which we smell and taste our partner to decide if they are a match. It is likely that much of our emotional response to smell is governed by an association, something which is borne

out by the fact that different people can have completely different perceptions of the same smell. Take perfume for example; one person may find a particular brand ‘powerful,’ ‘aromatic,’ and ‘heady’, with another describing it as ‘overpowering,’ ‘sickly,’ and ‘nauseating.’ Despite this, however, there are certain smells that all humans find repugnant, mainly because they warn us of danger; the smell of smoke, for example, or of rotten food.  

 The act of smelling something, anything, is remarkably like the act of thinking. Immediately at the moment of perception, you can feel the mind going to work, sending the odor around from place to place, setting off complex repertories through the brain, polling one center after another for signs of recognition, for old memories and old connection.

-Lewis Thomas

We Label Our Scents In

six types of emotions


Surprise is usually quite brief and is characterized by a physiological startle response following something unexpected. This emotion can be positive, negative, or neutral. 


Sadness is often defined as a transient emotional state characterized by feelings of disappointment, grief, hopelessness, disinterest, and dampened the mood. 


Disgust can originate from a number of things, including an unpleasant taste, sight, or smell. When people smell or taste foods that have gone bad, disgust is a typical reaction


Anger can be a particularly powerful emotion characterized by feelings of hostility, agitation, frustration, and antagonism towards others. Anger is often thought of as a negative emotion


Happiness is often defined as a pleasant emotional state that is characterized by feelings of contentment, joy, gratification, satisfaction, and well-being.


Fear is a powerful emotion that when you face some sort of danger and experience fear, you go through what is known as the fight or flight response.

Each emotion has its own representative color and shape, and you can see how they are categorized on the scent bottle. So the scent of smell in each bottle and its story are related to the emotion represented by the color and shape outside of the package. 






With our captivating design and distinctive concept, we hope everyone who dives into the SNIFF SNIFF* ‘planet’, can have the best and diversified experience here.