What The Nose

Unique Among


Knows, Is

Your Senses.

We are SniffSniff,

the ‘planet’ about scents and memories. Different smells can bring you back to distant memories, change our emotions, and even help you connect with those you love. Here, you can shop for a particular scent and the personal memories behind it. And of course, you can create your own scent bottle and share your story with others.  






Memories are always intertwined with emotions. For example, when you reminisce about your summer vacation, you often remember the happiness of freedom and the nice sunshine. In addition to being the sense most closely associated with memory, smells are also highly

emotive. Therefore, when we experience a scent that stored in our memory, our brain tends to associate it with certain memories, and the emotions involved with them. There are 6 Basic Emotional Reactions to Scent due to study.


For the sense of smell, almost more than any other has the power to recall memories and it is a pity that we use it so little.

-Rachel Carson

Smell is one of our most sensitive senses and is most closely related to our memories and feelings. It plays such an important role in our brain. Our olfactory bulb starts inside the nose and runs along the bottom of the brain, where it is the first stop for new smells. The bulb is directly connected to two areas

of the brain that control emotion and memory: the amygdala and hippocampus. Scientists believe that our sense of smell triggers memories more than other senses because these senses do not pass through these areas of the brain. Memories triggered by our sense of smell can be

accompanied by clear images and feelings of happiness, excitement, pain, and despair.  For example, the perfume industry is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings; from the desire to power, vitality to relaxation.


Ready to explore this 'Planet'?